FOR IMMEDIATE RELEASE
July 25, 2016
BikeMaine and Bold Coast Coffee Launch Hot & Cold Partnership
“Pedaling Coffee, Cycling, and Maine Economic Development”
The Bicycle Coalition of Maine and Bold Coast Coffee have teamed up for a unique initiative designed to promote BikeMaine 2016, support the non-profit’s mission, and to heighten awareness of Downeast Maine’s Bold Coast region.
The program kicks off with the launch of a signature coffee, roasted and blended especially for cyclists and other sport enthusiasts. Fifty cents from every bag sold will go directly to the Bicycle Coalition of Maine, and all of the Bold Coast Coffee varieties will have a “BikeMaine Official Coffee” sticker affixed to the package to call attention to the event, as well as the organization.
Additionally, the specially hand-crafted brew will be served exclusively to the 400 riders participating in the annual seven-day adventure as they make their way from Winter Harbor to Eastport and back again this September 10-17.
"BikeMaine is more than a cycling tour, it's an exploration of Maine's people, places, culture and food," said BikeMaine Event Director, Zach Schmesser. "Partnering with Bold Coast Coffee is a great example of what this event strives to do, highlighting and bringing attention to all the great things that are happening in the State of Maine.”
“We’re passionate about the Bold Coast, and we’re passionate about coffee,” said Troy Quimby, Bold Coast Coffee founder and CEO. “Bicycling is such a dynamic and personal way to truly experience the region. When the Coalition announced that this year’s ride would be ‘Discover The Bold Coast’, we just knew it was something we wanted to support.”
The blend, part of their “Single-Origin Americas Series”, is a combination of Costa Rican, Mexican and Guatemalan beans with a unique range of roast profiles. It is especially crafted for both hot and cold brew. “We had to balance the elevated caffeine of a medium roast with the weight of a darker roast,” explained roaster Taylor Ackley. “It had to start fast and clean in your mouth, and yet hang around for a while, like the house guest you really don’t want to leave. And cold coffee, whether traditionally hot brewed and iced, or cold brewed, is exploding,” he added. “This blend is ideally curated for both methods, which is something quite new for the industry”.
“If cyclists like one thing, it’s good coffee,” said Nancy Grant, Executive Director of the Bicycle Coalition of Maine. “We are thrilled to partner with Bold Coast Coffee to share their special "Cyclists Blend" with our BikeMaine riders and are incredibly grateful that Bold Coast Coffee is donating a portion of the proceeds to support our mission to make Maine better for bicycling.”
“Cycling and coffee have long enjoyed a favored relationship,” BCC Director of Marketing, Bill Kitchen said. “This just made sense. We are able to share our coffee and our region, while promoting cycling and recreational tourism.”
The showcase blend begins to roll out this week and will be available at retail outlets, gift shops, bike shops, and markets throughout the state, as well as online at www.BoldCoastCoffee.com.
BikeMaine 2016 takes place September 10-17 along the Bold Coast Scenic Byway. Cyclists will travel an average of 55 miles per day for a total of 354 miles and almost 20,000 feet of elevation gain. Riders will overnight in six host communities including Winter Harbor, Millbridge, Jonesport, Machias, Lubec and Eastport.
BikeMaine is an event offered by the Bicycle Coalition of Maine, a nonprofit organization with more than 5,000 members working to make Maine better through biking and walking. Over the past three years, BikeMaine has brought in over $1m in revenue to the state.
Bold Coast Coffee is a small-batch specialty coffee roaster based in East Machias, Maine. Established in 2014, BCC crafts Maine Roasted™ single-origin coffees that are served and sold throughout New England and online.
To celebrate the launch of their BikeMaine 2016 Cyclist Blend, Bold Cost Coffee will be offering 10% off two pounds or more of this coffee now through September 30th. Enter discount code BikeMaine2016 at www.BoldCoastCoffee.com.
For more information contact:
Bill Kitchen - info@BoldCoastCoffee.com and 774.364.2518
Zach Schmesser - zach@BikeMaine.org and 207.623.4511
ABOUT BIKEMAINE 2016 CYCLIST BLEND:
"COMMUNITY CUP SERIES"
50¢ FROM EVERY POUND
GOES TO THE
BICYCLE COALITION OF MAINE
We're Proud To Be The Official Coffee
Of BikeMaine 2016, And To Support The Mission
Of The Bicycle Coalition Of Maine.
We're Passionate About Our Coffee.
And We're Passionate About The Bold Coast.
This Crafted Blend of Three Single-Origin American
Varieties, Each With A Different Roast Profile,
Was Built To Deliver A Bright, Strong Start,
And A Long Yet Lean Finish.
We Made It Crisply Layered, With Punch & Balance.
We Made It Like The Bold Coast.
crafted for hot and cold brew